ATMs Provide a Surprising Benefit for Consumers: Helping Them Save Money
BFC Enterprises • June 17, 2024
ATMs have long provided benefits for both retailers and customers. For retailers, they drive additional revenue through surcharge fees and bring more foot traffic into stores. For customers, they provide convenient access to banking services like withdrawing cash. But recent research has uncovered another surprising benefit ATMs offer retail customers - helping them keep a tighter grip on their finances.
So how exactly can an ATM save your retail customers money? It comes down to the payment method - cash vs cashless. A landmark study from the University of Adelaide found that
consumers tend to spend more when using credit/debit cards and other cashless payment methods versus using cash. This tendency was especially pronounced for purchases of status products meant to signal wealth or success.
The reason for this, experts say, is that physically handling cash and counting out dollars and coins to make a purchase makes the act of spending more psychologically “painful.” Using cash makes you more cognizant of the hard-earned money you are giving up. Swiping a card or clicking a “buy” button creates more of a disconnect from the outgoing money.
Experts Recommend Using Cash to Pay
This cashless disconnect is one of the reasons many financial advisors recommend using cash instead of credit/debit cards as much as possible when trying to stick to a budget. Using cash can guard against unplanned, impulsive purchases by making the spending experience more tangible and memorable. It's simply harder to lose track of how much you've spent when you can physically see your cash reserves dwindling.
Of course, in today's increasingly cashless society, it's not always easy or convenient for consumers to access cash. With bank branches closing and most banks still operating from 8 a.m. to 5 p.m., withdrawing cash has become more difficult. In addition, more paychecks than ever are either direct deposit or payroll cards, meaning fewer paychecks are being issued via physical checks that can be cashed.
How do ATMs Help You Save Money?
ATMs, particularly those located at retail stores and other convenient locations, can play a big role in helping customers save money. By providing easy access points to withdraw cash, retailers with ATMs on premises are empowering their customers with a budgeting tool - the ability to pay in cash.
When retail customers can easily convert part of their paycheck into cash via an on-site ATM, they gain the ability to:
When retail customers can easily convert part of their paycheck into cash via an on-site ATM, they gain the ability to:
- Ditch impulsive overspending by using a cash payment method that is psychologically more “painful.”
- Keep tighter control over their budget by physically seeing their cash reserves dwindle with each purchase.
So, in addition to the revenue and foot traffic benefits ATMs provide to retailers, they also enable a cost-saving advantage for customers - the ability to curb unplanned spending by switching to cash payments. Promoting cash access via convenient ATM locations empowers shoppers to make more conscious, wallet-friendly spending decisions.
Discover how you can help empower your customers by partnering with
BFC Enterprises for an on-site ATM - at no cost to your business.
That's exactly why partnering with BFC Enterprises to select and manage your amusement games is a smart move. You get expertly matched equipment that maximizes fun, keeps customers engaged, and hits your revenue goals, without any of the guesswork or hassle. Game Selection Backed by Real Experience BFC Enterprises has spent decades placing games in all kinds of business environments. We've seen what works in shopping centers versus family restaurants. We know which games draw teenagers at youth sports facilities and which ones keep adults entertained at bars while they wait for their food. When we evaluate your location, we're looking at your customer base, your foot traffic patterns, and your available space. We're thinking about who's walking through your doors, how long they typically stay, and what kind of entertainment matches their vibe. Then we match game styles to those factors for optimal performance. You shouldn't have to figure this out through expensive trial and error. We already know what works. Maximize Play and Profit Here's a truth every business owner should know: not all amusement games perform equally in every location. Some games get tons of attention and consistent play. Others just take up space. We use data and hands-on experience to choose games that will actually get played. We place the ones that grab attention, generate consistent activity, and deliver the highest revenue return. This means more passive income for you without spending months testing different machines to see what sticks. Think of it this way: we're not just dropping random equipment in your location and hoping for the best. We're strategically placing proven performers that match your specific environment. That's the difference between a few extra bucks a month and a meaningful revenue stream. Regular Rotation Without the Hassle Even the best games can get stale after a while. That's why we don't just set it and forget it. BFC Enterprises actively monitors game performance at your location. When we notice engagement dropping or when there's an opportunity to refresh things, we rotate games to keep your customers interested and having fun. We also select seasonal prizes that keep people playing longer and coming back to see what's new. The best part? You don’t have to track any of this yourself. We handle the strategy, the swaps, and the prize selection. Your customers stay entertained, and you keep earning, all without lifting a finger. Full-Service Support You Can Count On When you partner with BFC Enterprises , you're not just getting equipment delivered and left behind. You're getting complete, ongoing support. We handle compatibility issues, maintenance, prize stocking, and repairs. If something breaks, you're not scrambling to fix it or figure out who to call. Our team takes care of everything while you focus on what you do best – serving your customers and running your business. This is truly passive income. No headaches, no technical problems to solve, no wondering if you picked the right equipment. Just steady earnings from games that work. The Bottom Line Adding amusement games to your location is a smart way to increase customer engagement, extend dwell time, and create an additional revenue stream. But only if you choose the right games and manage them properly. When you partner with BFC Enterprises, you get the best-performing, highest-return amusement setup – customized specifically to your business and your customers – without any of the work. We bring the expertise, the equipment, and the ongoing support. You bring the space and the customers. Together, we create more fun, more engagement, and more profit. Ready to get started? Contact BFC Enterprises today and let's build the perfect amusement game setup for your location. 📞 (314) 961-9000 🌐 bfcenterprises.com/contact
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