Increase ATM Usage in Your Retail Store with These Tips & Tricks
BFC Enterprises • November 18, 2023
It’s no secret surcharged ATM transaction volumes are dropping. Consumers don’t want to “pay for their money.” Banks are throwing all their money at digital solutions, neglecting to continue promoting traditional channels. And so many people have moved or changed jobs since 2020, they often no longer know where to find convenient ATMs.
Here are a few tips and tricks to help drive more traffic to your ATM:
Brand Your ATM
Apply eye-catching decals and signage to make your ATM stand out. Use your store’s logo, brand colors, and unique fonts to make your ATM really pop. You can even wrap the ATM in branded graphics or install an illuminated sign or fascia. An ATM wrap and topper signage is extremely affordable and will pay for itself in no time by drawing more attention to the ATM.
Plus, when you brand the ATM customers will begin to associate your store with fast access to cash and the distinctive branding will build awareness so your ATM is top-of-mind. With bright branding and signage, the ATM becomes a recognizable feature and key differentiator for your business.
Increase Awareness of Your ATM
Don’t just install an ATM and expect customers to use it. Let consumers know you have an ATM before they walk into your business. Affordable promotional tactics include outdoor signage or flags, window signs, pump decals if you sell gasoline, and note its presence on receipts.
Another tactic is to make the ATM front and center on your website, app and social media. If your business is in a rural area or perhaps is the only one in the immediate vicinity, let local businesses know you have an ATM on-site. Something as simple as posting a flyer at nearby businesses, hotels, apartments, and other retailers will help boost traffic to your business and to the ATM.
Optimize ATM Placement
Your ATM location significantly impacts usage. Place it near the entrance to improve visibility. The ATM should be the first thing a customer sees when they walk in the store and the last thing they see when they leave. While security is important and the ATM should be not be near windows that could easily be broken, it’s also important to avoid areas that are tucked-away and require a consumer to walk through the entire store to use it.
Proximity to registers is also ideal. Customers can grab cash and make purchases in one easy trip. It also helps to consider natural traffic flows in your store when determining placement. Make your ATM accessible from multiple directions so customers don’t have to go out of their way to gain access. Ultimately, convenience is key to boosting usage.
Ensure Excellent Uptime and Service
Nothing is more frustrating than going out of your way to get cash and finding the machine out of service. To attract and retain customers, ensure your ATM has maximum uptime. Partner with a reliable and reputable ATM service provider, like
BFC Enterprises, to be proactive about maintenance and quickly resolve technical issues. Great service is one of the things that makes an ATM more appealing.
Other considerations include making sure the machine is appropriately stocked with cash, the area around the ATM is clutter-free and the machine is kept clean to provide a truly positive user experience. A well-maintained ATM encourages regular usage.
Following these tips can help make your ATM a convenient and well-known cash access point for local customers. Branding your machine, increasing local awareness, optimizing ATM placement, and ensuring excellent service are all tactics that will increase transactions… and surcharge income. With the right strategy, your ATM can provide a resource for loyal customers and immense value for your business.
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